Central California Regional Obesity Prevention Program
The Central California Regional Obesity Prevention Program
(CCROPP) is a program to help our communities’ live
healthier lives. Some of our residents can’t easily
buy healthy food, such as fresh fruits and vegetables.
In addition, our neighborhoods are sometimes designed
in ways that make physical activity unsafe or not convenient.
This project is focused on changing our Central California
environments to make it easier to eat healthy food and
get regular physical activity. The California Endowment
has funded this eight-county project.
Why is CCROPP focused on changing environments?
Cities and towns are not being designed for walking or
biking to stores or schools. We have taken exercise out
of our lives. Drive-thru restaurants keep people in their
cars. Cable and satellite TV, as well as video games keep
people on their couch. Increasing levels of crime keep
people in their homes.
Finding affordable nutritious food is also difficult.
It can be harder and more expensive to buy fresh fruits
and vegetables than salty and sweetened snacks. This is
especially true for communities that lack super markets.
Educating people about eating healthy and being physically
active are key steps in preventing obesity. We also need
to support their ability to make healthy choices. Physical
activity will not happen if there are no safe places for
it. Healthy eating won’t happen if there are no
places for people to buy healthy foods, which they can
afford. We want environments where the healthy choice
is the easiest choice to make.
How are these changes going to make a difference?
Creating healthy eating and activity environments is going
to make it easier for people living here to be healthier.
It will be easier to buy and eat healthy food. It will
be easier to walk and play. Creating communities where
it’s easier to eat better and move more will help
all of us avoid chronic disease feel better and live longer.
Who’s involved in CCROPP?
CCROPP is a partnership. California State University Fresno
along with Public Health Departments and Community Based
Organizations in Fresno, Kern, Kings, Madera, Merced and
Tulare counties are working together to promote healthy
eating and active living in Central California. In Merced
County the Merced County Public Health Department is partnering
with United Way.
CCROPP involves people from across all sectors of our
communities. CCROPP partners have formed a community council
in each county which brings together community residents,
schools, local government, health care providers and others.
What can community residents do?
Become involved. Identify neighbors, friends and relatives
that are interested in working together to make your community
healthier. Work with school administrators, teachers,
PTA Boards to ensure that only healthy foods including
fruits and vegetables are offered at school. Encourage
city officials to maintain parks and offer recreational
programs in your area. Organize block parties and community
watch patrols to make communities safer.